Day 1 of 90: @vic.aigrowth goes from 3K to 100K

Instagram that
sells for you.

An AI growth engine on your own Claude Code. Every day it studies what’s winning in your market, makes short videos about what you sell, posts them and turns comments into leads. Your Instagram grows itself.

I’m joining as

Free to join. $97 a month after a 7-day trial when doors open.

Product preview with a sample software company. Numbers are illustrative.

Too busy to post?

You know video sells. Competitors with a worse product show up in your buyers’ feeds every day, one reel at a time.

But a reel a day means an idea, a script, filming, editing, captions and posting, on top of running the business. So the account sits there with a handful of posts and a link nobody clicks.

One reel, by hand3 h 40 min

  1. Find an idea45 min
  2. Write the script30 min
  3. Film20 min
  4. Edit1 h 30 min
  5. Captions and cover20 min
  6. Post and reply15 min

With Grows Itself20 min, or none

Film from the list it writes you, or go faceless and skip filming entirely.

Typical time for one short-form video. Your numbers will vary.

Grows Itself does the posting, and every reel asks for the sale.

Set it up once. It runs every morning.

Three steps, about ten minutes. After that the engine does the work and you answer the leads.

  1. 1Plug it into Claude Code

    Add the engine to your own Claude Code and connect Instagram through the official API. It never asks for your password.

  2. 2Tell it who you are

    A short interview covers what you sell, who buys it, what a lead should do next, and whether you’ll film or stay faceless.

  3. 3Let it run

    Every morning it researches, writes, edits and posts, and keyword comments turn into DMs with your link. Faceless, you don’t film at all.

Claude is brilliant. On its own, it can’t fill your pipeline.

Alone, Claude waits for your prompt, starts from zero every chat and can’t press post. Grows Itself gives your Claude the research, the playbook, the editor and the posting.

Claude aloneClaude with Grows Itself
IdeasGuesses at what your market wants.Pulls this week’s reels outperforming in your market, and says why each one landed.
Hooks and scriptsA decent draft, if you prompt it well.Two hooks per script, each built around your offer, in your voice.
EditingExplains how you could edit it.Hands you the finished reel: captions, motion graphics, cover and colour grade.
PostingYou upload, caption and schedule.Posts to your feed, or as trial reels that reach non-followers first.
Getting leadsLeaves the call to action to you.Ends every reel on a keyword. Comment it, get your link by DM.
LearningForgets everything when the chat ends.Reads views, comments and clicks every morning. Rewrites what didn’t convert, reposts what did.
Your timeHours a day, every day.About 20 minutes of filming, or none at all.

Six jobs, every morning, in a loop.

Each run feeds the next. The more it posts, the more it knows about what makes your buyers comment, click and sign up.

  1. 1Research

    Finds what’s winning in your market

    Every morning it scans reels in your market for the ones pulling far more views than their account usually gets, then breaks down why: the hook, the format, the first three seconds.

  2. 2Script

    Writes scripts that sell, with two hooks

    Each idea becomes a short script about your product or service, with two hooks to test and a call to action at the end. Every line passes the same checks before it reaches you.

  3. 3Produce

    Edits the finished reel

    Captions, motion graphics, product shots, title cards, a proper grade. Out comes a 1080 × 1920 reel in the styles you picked. No CapCut, no timeline.

  4. 4Post

    Posts on schedule and catches the leads

    Straight to Instagram through the official API. New ideas go out as trial reels to non-followers first. Anyone who comments your keyword gets your link by DM.

  5. 5Analyze

    Counts leads, not likes

    Views, keyword comments, link clicks and sign-ups, for every reel, every day, measured against your usual. You see which videos bring customers.

  6. 6Repurpose

    Turns results into tomorrow

    A reel that didn’t convert gets a new hook and another shot. One that did gets reposted and spun into new angles. Each week starts smarter than the last.

A human built it. AI runs it.

The company account sells Grows Itself the way the engine would sell your business. Vic’s challenge shows it daily, flat days included.

@growsitself

The company account. The engine researches, scripts, edits and posts reels that sell Grows Itself.

Posts
0
Followers
0
Run by
Engine

First reels go out this month.

Follow @growsitself

Day 1 of 90

Vic’s public bet: 3K to 100K followers in 90 days.

Vic is letting the engine run @vic.aigrowth in public, with one goal and a daily update.

Started
3,078
Now
3,078
Goal
100,000
Follow the 90 days

The results board: businesses running the engine.

Each week the engine runs a 7-day sprint for one business that follows @vic.aigrowth. Views and leads stay on this board at day 7, 30 and 60, flat ones included.

BusinessSells withDay 7Day 30Day 60Leads
Dental clinicSampleBooking calls3.1×2.4×Soon24
B2B softwareSampleFree trials2.2×SoonSoon11
Pick 1Applications open––––
Pick 2Open––––

Sample rows show the format until the first sprints finish. Views are measured against each account’s usual; leads are keyword comments and DMs. Follow @vic.aigrowth to apply.

Built for businesses. Creators welcome.

Most people running the engine sell something: software, a service or their expertise. Creators get the same engine, aimed at audience growth.

Businesses that sell something

Views that become customers.

  • SaaS and apps
  • Agencies and consultants
  • Clinics and local services
  • Experts and coaches
  • Scripts built around your offer, not around trends
  • Every reel ends on a keyword that sends your link by DM
  • Faceless formats if nobody on the team wants to film
  • A daily report on leads, clicks and sign-ups, next to views

Creators and personal brands

Grow an audience brands pay for.

Daily reels in your voice, plus a brand-deal view: median views, audience and posting streak.

One plan. Or we run it for you.

Run the engine on your own Claude Code, or apply and we run the whole thing on your business account.

Grows Itself

Early access

$97/month

after a 7-day free trial

  • Daily research on the reels winning in your market
  • Scripts with two hooks and a call to action, in your voice
  • Finished, edited reels in your chosen styles
  • Posting to your feed and as trial reels
  • Keyword comments answered with your link by DM
  • A daily report on views, leads and sign-ups
I’m joining as

Runs on your own Claude Code, which needs a paid Claude plan.

Done for you

By application

For businesses that want the customers without the setup. Led by Vic, who has run over $2.6M in creator deals.

  • A strategy call with Vic to start
  • A filming plan, or fully faceless reels
  • Every reel edited and posted for you
  • A weekly review of leads and sales
I’m joining as

Questions people ask first.

Something else? Email us. It goes straight to Vic, who built it.

Do I need to show my face?

No. Faceless formats use motion graphics, on-screen text, product demos and screen recordings, and @growsitself is faceless itself. If a founder or expert is happy to film, on-camera reels usually build trust faster, and the engine keeps that to about 20 minutes a day.

Will it work for a service business or B2B?

Yes, if you can explain what you sell in under a minute. Clinics, agencies, consultants, local services and B2B software all fit: the engine studies what’s winning with your buyers, writes for them and ends every reel with a way to raise their hand. It’s a weaker fit if you have no clear offer or can’t follow up on inbound leads.

What results should I expect?

Views first, then leads. Reach usually moves in the first weeks, as the engine finds hooks that work in your market. Leads follow once reels reach the right people and the call to action does its job. Nobody can promise sales, and we don’t. The daily report shows every number, flat weeks included.

Do I need Claude Code?

Yes. Grows Itself runs inside your own Claude Code, which needs a paid Claude plan. Your Claude does the writing and editing; Grows Itself gives it the research, the playbook, the editing styles and the posting. Never opened a terminal? Setup walks you through it.

How do comments turn into leads?

Each reel ends by asking viewers to comment a keyword, like DEMO. Everyone who does gets your link in a DM, sent through Instagram’s official messaging API. You choose the keyword and where the link goes: a booking page, a free trial, a lead form.

Is my Instagram account safe?

It posts through Instagram’s official API, the way approved scheduling tools do. You never hand over your password, it stays inside Instagram’s limits, and you can pause it whenever you like.

How much of my time does it take?

Faceless: a few minutes to look over the day’s scripts, if you want to. On camera: about 20 minutes of filming from a list it writes for you.

What does it cost?

$97 a month after a 7-day free trial. Done-for-you is priced per account, after an application.

What do I get for joining early?

You hear first when doors open and get in before the public. Founding-member perks go to the list before anyone else.

Stop meaning to post.

Join early access. When doors open, the list gets in first.

I’m joining as